Samsung and Motorola have been the top two smartphone brands in Brazil for a while. Motorola briefly lost its second position to Apple in May but regained it in July, maintaining the ranking in September.
Samsung and Motorola continue to be the primary brands in Brazil.
Samsung maintained its market share in September, holding 37.09% of the national market. Motorola’s market share increased to 19.51%, while Apple also saw a rise to 18.06% in the Brazilian market.
Apple introduced the iPhone 15 line in September, leading to reduced prices for older models like the iPhone 13 and 14, creating a favorable opportunity for users to get the latest iPhone. However, it seems that there are no significant changes in graphics for the Brazilian market.
Refer to the chart provided below:
What are the biggest mobile companies in Brazil?
In September, the top 10 mobile phone manufacturers in Brazil were ranked as follows:
| Company | % in August | |
| 1 | Samsung | 37.09 |
| 2 | Motorola | 19.51 |
| 3 | Apple | 18.06 |
| 4 | Xiaomi | 13. |
| 5 | Unknown | 7.48 |
| 6 | LG | 2. |
| 7 | ASUS | 0.47 |
| 8 | Realm | 0.36 |
| 9 | Nokia | 0.21 |
| 10 | Huawei | 0.12 |
How is data collected by StatCounter?
StatCounter, a globally recognized platform, gathers data across different markets to identify companies’ market share in various segments. However, the platform does not disclose its methodology for collecting data in specific sectors like the smartphone market. The website only mentions that statistics are derived from aggregated data collected from over 5 billion page views monthly across a network of 1.5 million websites.
The platform may calculate each company’s volume based on active users or devices rather than manufacturer sales, but this has not been confirmed. This could clarify why LG still ranks sixth monthly despite exiting the smartphone market in April 2021.
Comparison to the corresponding period in the previous year
Little has changed since September 2022, with Samsung leading the ranking at 40.4%, followed by Motorola at 20.9%, and Apple at 18.7% challenging Motorola’s position.
realme made its debut in the Brazilian market rankings last September and has quickly gained popularity, currently holding the eighth position with a growing fan base in the country.
View the chart displaying the outcomes from September 2022 to September 2023.
Source: Data obtained from StatCounter